Top Social Media Tips!

Did you know you can now have your videos appear in Google Search?
Message me on the contact page by April 30th for details.

Here is a recent interview from Smart Car Coffee Confidential series.

Click the link to learn my top social media tips for small and medium sized businesses:

Social Video grabs attention and increases engagement.

Social Video content creation is in reach of most businesses. Without the expertise to use it effectively or how to post it to maximize attention. In-house marketing teams are straining to keep up. Where are videos most likely to be seen? Google My Business, Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat or TikTok are all valid choices. Understanding which is best for your marketing message is key.

Social video grabs and hold the viewers attention.  Story telling through multimedia is retained more effectively than a line of text and a photo. Using social video helps you create the key micro moments that the search engines are promoting as part of the buying journey.

Yes, you can use easily social video to boost the impact of your business' online marketing, and increase engagement and recognition of your brand.

We will record and produce and even post it for you! We can even determine an optimal time to post using analytical research and your unique knowledge of your business.

10,000 views of a video? 25,000 post impressions? How is that possible?
Here's how using Twitter:

 Here are 5 Free tips to improve post reach:
  •  Add audio, talk and be yourself.
  •  Be concise - This post had only seven words (before tagging). - Keep the video short -  longer videos need to be engaging initially to keep attention.
  •  Follow trends - The storm in Ontario was on everyone's mind that day, and most people were at home, many on social media.
  •  Use hashtags for location and trend - The trending tag #ONStorm and localizing tag #HamOnt for Hamilton, Ontario, were used.
  •  Tag Influencers - The Weather Network Canada is always looking for viewer created content.  (If it is timely, or unusual, they may even broadcast your image or video and credit the post's creator.) The Weather Network Canada viewed this as they were tagged and shared this video post to a "Twitter Moment".  Even with 1.5 million followers only a fraction will see each post. I'll take a fraction of 1.5 million whenever I have the opportunity.

    Pro Tip ** Take the time to add transcription text to the video!! Most videos are started with audio off.** link to the original post is-

Even a simple video can draw attention and start the work to increase your visibility on social media pages and your website. See check out the video below, it was recorded at the CoMotion on King in Hamilton, Ontario.

The Auto Station in Burlington, Ontario has incorporated social video as a part their social media and digital marketing for the last 5 years.

Steve the owner says - "The increased client engagement and their responses to the videos regularly brings new clients into our shop!"

For example, a simple tip video can succinctly communicate your expertise and increases familiarity for your business evenbefore the client visits your business!

The best time to start was 5 years ago, the second best time for you to start video is now! For any questions about how to start recording and producing videos for your own company contact me for exclusive tips that will increase video engagement!

Social Video is effective. Creating your Social Video content doesn't have to be intimidating.

  • We can teach you how to do it or record, edit  and post it for you.

  • It can be recorded simply with smartphone by adding a couple of accessories your video's impact will be improved.

  • With the direction, production, and editing provided, you will soon be on your way to increased results.

Does social video work? What do you think? Let us know how we can help.