Top Social Media Tips!
Did you know you can now have your videos appear in Google Search?
Here is a recent interview from Smart Car Coffee Confidential series.
Click the link to watch and learn my top social media tips for small
and medium sized businesses: https://youtu.be/0AaW9vHpZXw
Social Video grabs attention and increases engagement.
Social Video content creation is in reach of most businesses. Without the expertise to use it effectively or how to post it to maximize attention. In-house marketing teams are straining to keep up. Where are videos most likely to be seen?Google My Business, Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat or TikTok are all valid choices. Understanding which is best for your marketing message is key.
Social video grabs and hold the viewers attention. Story telling through multimedia is retained more effectively than a line of text and a photo.
Using social video helps you create the key micro moments that the search engines are promoting as part of the buying journey.
Yes, you can use easily social video to boost the impact of your business' online marketing, and increase engagement and recognition of your brand.
We will record and produce and even post it for you! We can even determine the optimal time to post using analytical research and your unique knowledge of your business.
Your video clips can be found and broadcast on TV!
A recent high profile event was being promoted. The host organization didn't have an up to
date video available. The TV news crew searched online for video that they could use for
their story. A video that was posted on our YouTube channel was selected and credited as
part the story. When your videos are tagged properly they are more easily found by
a simple search. A few minutes work lead to brand exposure on a news broadcast.
Here is a link to the video that was found by the news crew: https://youtu.be/8R5tBUWc15I
10,000 views of a video? 25,000 post impressions? How is that possible?
Here's how using Twitter:
Here are 5 Free tips to improve post reach:
Add audio, talk and be yourself.
Be concise - This post had only seven words (before tagging). - Keep the video short - longer videos need to be engaging initially to keep attention.
Follow trends - The storm in Ontario was on everyone's mind that day, and most people were at home, many on social media.
Use hashtags for location and trend - The trending tag #ONStorm and localizing tag #HamOnt for Hamilton, Ontario, were used.
Tag Influencers - The Weather Network Canada is always looking for viewer created content. (If it is timely, or unusual, they may even broadcast your image or video and credit the post's creator.) The Weather Network Canada viewed this (as they were tagged) and shared this video post to one of their "Twitter Moments". Even with 1.5 million followers only a fraction will see each post. I'll take a fraction of 1.5 million whenever I have the opportunity.
Pro Tip: Take the time to add captioning to the videos to increase engagement and shares further. Most videos on social media are started with audio off.