Top Social Media Tips!


Your videos can now appear on the Google Search Results page.


Here is a recent interview from Smart Car Coffee Confidential series.


Click the link to watch and learn my top social media tips for small


and medium sized businesses: https://youtu.be/0AaW9vHpZXw

Social Video grabs attention and increases engagement.


Social Video content creation is in reach of most businesses. Without

the expertise to use it effectively or how to post it to maximize attention.

 Where are videos most likely to be seen? 

Google My Business, Facebook, LinkedIn,

Twitter, Instagram, Snapchat or TikTok are all current valid choices.

Understanding which of these will be successful for the target of your

marketing message is key.


Social Video grabs and hold the viewers attention and holds it longer. 

Story telling through video is retained more effectively than a text and a

photo.

 

Using social video helps you create the key micro moments that the

search engines are promoting as part of the buying journey.


Yes, you can use easily social video to boost the impact of your

business's online marketing, and increase engagement and recognition

of your brand.

We will record and produce and even post it for you! We can even

determine the optimal time to post using analytical research and your

unique knowledge of your business.


Your video clips can be found and be broadcast on TV!


A recent event was being promoted. The host organization didn't have the correct duration 


video available for the broadcast. The TV news crew searched online for video that they could use


for their story. A video that was posted on our YouTube channel was selected and credited by


the broadcaster for the news segment about the event.  When your videos are tagged properly they are


more easily found by a simple search.


A few minutes of work lead to our content as part of a news broadcast.  


Here is a link to the video that was found by the news crew: https://youtu.be/8R5tBUWc15I









10,000 views of a video? 25,000 post impressions? How is that

possible?


Here's how using Twitter:



 

The link to the original post is here- https://twitter.com/Davidarthills/status/985535012094164992



Creating content efficiently and in a timely manner capturing an event is key.


This past summer, we recorded, edited and posted a social video that was


 shared by a government department because it was timely and high quality


Here is a link to the video:  Twitter post

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https://twitter.com/DavidartHills/status/985535012094164992ttps://twitter.com/DavidartHills/status/985535012094164992ps://twitter.com/DavidartHills/status/9855

htts://twitt


er

 

Here are 5 Free tips to improve video post reach:

  •  Add audio, to the video talk and be yourself.

  •  Be concise - This post had only seven words (before tagging). - Keep the video short -  longer videos need to be engaging initially to keep attention.

  •  Follow trends - The storm in Ontario was on everyone's mind that day, and most people were at home, many on social media.

  •  Use hashtags for location and trend - The trending tag #ONStorm and localizing tag #HamOnt for Hamilton, Ontario, were used.

  •  Tag Influencers - The Weather Network Canada is always looking for viewer created content.    (If it is timely, or unusual, they may even broadcast your image or video and credit the post's creator.) The Weather Network Canada viewed this (as they were tagged) and shared this video post to one of their  "Twitter Moments".  Even with 1.5 million followers only a fraction will see each post. I'll take a fraction of 1.5 million whenever I have the opportunity.

  • Pro Tip: Take the time to add captioning to the videos to increase engagement and shares further. Most videos on social media are started with audio off.

The Auto Station in Burlington, Ontario has incorporated social video as a

part their social media and digital marketing for the last 5 years.

Steve, the owner says - "The increased client engagement and their responses to

the videos regularly brings new clients into our shop!"

Here's an example, a tip video that succinctly communicates your

expertise and increases familiarity with your business even before the

client visits !

The best time to start was 5 years ago, the second best time for you to

start video is now! For any questions about how to start recording and

producing videos for your own company contact me for exclusive tips that

will increase video engagement!

Social Video is effective and is proven to increase engagement.

Creating your Video content doesn't have to be intimidating.

  • We can teach you how to do it or record, edit and post it for you.

  • It can be recorded simply with smartphone by adding a couple of accessories your video's impact will be improved.

  • With the direction, production, and editing provided, you will soon be on your way to increased results.

Does social video work?  Let us show you how it works for your business.