Top Social Media Tips!
Your videos can now appear on the Google Search Results page.
Here is a recent interview from Smart Car Coffee Confidential series.
Click the link to watch and learn my top social media tips for small
and medium sized businesses: https://youtu.be/0AaW9vHpZXw

Social Video grabs attention and increases engagement.
Social Video content creation is in reach of most businesses. Without
the expertise to use it effectively or how to post it to maximize attention.
Where are videos most likely to be seen?
Google My Business, Facebook, LinkedIn,
Twitter, Instagram, Snapchat or TikTok are all current valid choices.
Understanding which of these will be successful for the target of your
marketing message is key.
Social Video grabs and hold the viewers attention and holds it longer.
Story telling through video is retained more effectively than a text and a
photo.
Using social video helps you create the key micro moments that the
search engines are promoting as part of the buying journey.
Yes, you can use easily social video to boost the impact of your
business's online marketing, and increase engagement and recognition
of your brand.
We will record and produce and even post it for you! We can even
determine the optimal time to post using analytical research and your
unique knowledge of your business.
Your video clips can be found and be broadcast on TV!
A recent event was being promoted. The host organization didn't have the correct duration
video available for the broadcast. The TV news crew searched online for video that they
could use for their story. A video that was posted on our YouTube channel was selected
and credited by the broadcaster for the news segment about the event.
When your videos are tagged properly they are more easily found by a simple search.
A few minutes of production and editing lead to our content as part of a news broadcast.
Here is a link to the YouTube video that was found by the TV Station: https://youtu.be/8R5tBUWc15I
10,000 views of a video? 25,000 post impressions? How is that
possible?
Here's how using Twitter:

Creating content efficiently and in a timely manner to capture an event is
key. This past summer, we recorded, edited and posted a social video
that was shared by a government department because it was timely
and high quality. Here is a link to the video: Twitter post
https://twitter.com/RCAF_ARC/status/1161292928821682176?s=20https://twitter.com/RCAF_ARC/status/1161292928821682176?s
https://twitter.com/ RCAF_ARC/status/11612
https://twitter.com/ RCAF_ARC/status/11612
92928821682176?s=2
https://twitter.com/DavidartHills/status/985535012094164992ttps://twitter.com/DavidartHills/status/985535012094164992ps://twitter.com/DavidartHills/status/9855
htts://twitt
er

Here are 5 Free tips to improve video post reach:
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Add audio, to the video talk and be yourself.
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Be concise - This post had only seven words (before tagging). - Keep the video short - longer videos need to be grab attention initially to keep viewers watching.
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Follow trends - The storm in Ontario was on everyone's mind that day, and most people were at home, many on social media.
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Use hashtags for location and trend - The trending tag #ONStorm and localizing tag #HamOnt for Hamilton, Ontario, were used.
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Tag Influencers - The Weather Network Canada is always looking for viewer created content. (If it is timely, or unusual, they may even broadcast your image or video and credit you the post's creator.) The Weather Network Canada viewed this (as they were tagged) and shared this video post to one of their "Twitter Moments". Even with their 1.5 million followers, only a fraction of them will see each post. I'll take a fraction of 1.5 million views whenever I have the opportunity.
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Pro Tip: Take the time to add closed captioning to the videos to increase engagement and shares further. Most videos on social media are started with audio off.