Top Social Media Tips!

Did you know you can now have your videos appear in Google Search?

Here is a recent interview from Smart Car Coffee Confidential series.

Click the link to watch and learn my top social media tips for small

and medium sized businesses:

Social Video grabs attention and increases engagement.

Social Video content creation is in reach of most businesses. Without the expertise to use it effectively or how to post it to maximize attention. In-house marketing teams are straining to keep up. Where are videos most likely to be seen?Google My Business, Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat or TikTok are all valid choices. Understanding which is best for your marketing message is key.

Social video grabs and hold the viewers attention.  Story telling through multimedia is retained more effectively than a line of text and a photo.

Using social video helps you create the key micro moments that the search engines are promoting as part of the buying journey.

Yes, you can use easily social video to boost the impact of your business' online marketing, and increase engagement and recognition of your brand.

We will record and produce and even post it for you! We can even determine the optimal time to post using analytical research and your unique knowledge of your business.

Your video clips can be found and broadcast on TV!

A recent high profile event was being promoted. The host organization didn't have an up to

date video available. The TV news crew searched online for video that they could use for

their story. A video that was posted on our YouTube channel was selected and credited as

part the story.  When your videos are tagged properly they are more easily found by

a simple search. A few minutes work lead to brand exposure on a news broadcast.  

Here is a link to the video that was found by the news crew:

10,000 views of a video? 25,000 post impressions? How is that possible?

Here's how using Twitter:


The link to the original post is here-

Here are 5 Free tips to improve post reach:
  •  Add audio, talk and be yourself.

  •  Be concise - This post had only seven words (before tagging). - Keep the video short -  longer videos need to be engaging initially to keep attention.

  •  Follow trends - The storm in Ontario was on everyone's mind that day, and most people were at home, many on social media.

  •  Use hashtags for location and trend - The trending tag #ONStorm and localizing tag #HamOnt for Hamilton, Ontario, were used.

  •  Tag Influencers - The Weather Network Canada is always looking for viewer created content.  (If it is timely, or unusual, they may even broadcast your image or video and credit the post's creator.) The Weather Network Canada viewed this (as they were tagged) and shared this video post to one of their  "Twitter Moments".  Even with 1.5 million followers only a fraction will see each post. I'll take a fraction of 1.5 million whenever I have the opportunity.

  • Pro Tip: Take the time to add captioning to the videos to increase engagement and shares further. Most videos on social media are started with audio off.


Even a simple video can draw attention and start the work of increasing your reputation on social and digital media pages and your website. Check out the video below, it was recorded at CoMotion on King in Hamilton, Ontario.

The Auto Station in Burlington, Ontario has incorporated social video as a part their social media and digital marketing for the last 5 years.

Steve, the owner says - "The increased client engagement and their responses to the videos regularly brings new clients into our shop!"

Here's an example, a simple tip video can succinctly communicate your expertise and increases familiarity with your business even before the client visits !

The best time to start was 5 years ago, the second best time for you to start video is now! For any questions about how to start recording and producing videos for your own company contact me for exclusive tips that will increase video engagement!

Social Video is effective and is proven to increase engagement.

Creating your Video content doesn't have to be intimidating.

  • We can teach you how to do it or record, edit and post it for you.

  • It can be recorded simply with smartphone by adding a couple of accessories your video's impact will be improved.

  • With the direction, production, and editing provided, you will soon be on your way to increased results.

Does social video work?  Let us show you how it works for your business.